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Mobile Phones and Outdoor Advertising: Measurable Advertising
April-June 2011 (vol. 10 no. 2)
pp. 28-36
Daniele Quercia, University of Cambridge
Giusy Di Lorenzo, IBM Dublin Research Laboratory
Francesco Calabrese, IBM Dublin Research Laboratory
Carlo Ratti, Massachusetts Institute of Technology

A system for measuring audiences of outdoor advertising in specific areas is based on the combination of mobile phone location estimations with Internet listings of social events.

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Index Terms:
pervasive computing, advertising, mobile computing
Daniele Quercia, Giusy Di Lorenzo, Francesco Calabrese, Carlo Ratti, "Mobile Phones and Outdoor Advertising: Measurable Advertising," IEEE Pervasive Computing, vol. 10, no. 2, pp. 28-36, April-June 2011, doi:10.1109/MPRV.2011.15
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