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April-June 2011 (vol. 10 no. 2)
pp. 16-18

The retail experience is undergoing significant changes due to a confluence of pervasive computing technologies, such as affordable smartphones with a plethora of retail applications, social media, sensing and analytics, and wireless technologies. This issue contains three articles that examine some of the opportunities and challenges in the pervasive retail space.

1. Mobile Retail Blueprint, Nat'l Retail Federation; www.nrf.commodules.php?name=Pages&op=viewlive&sp_id=1268 .
2. G. Belkin, Pervasive Retail Business Intelligence, Aberdeen Group, Apr. 2010; www.slideshare.net/AxiomConsultingAustralia pervasive-retail-business-intelligence .
3. R. Wasinger, A. Krüger, and O. Jacobs, "Integrating Intra and Extra Gestures into a Mobile and Multimodal Shopping Assistant," Proc. 3rd Int'l Conf. Pervasive Computing (Pervasive), Springer, 2005, pp. 297–314.
4. A. Meschtscherjakov et al., "Enhanced Shopping: A Dynamic Map in a Retail Store," Proc. 10th Int'l Conf. Ubiquitous Computing (UbiComp 08), ACM Press, 2008, pp. 336–339.
5. C. Stahl and J. Haupert, "Taking Location Modelling to New Levels: A Map Modelling Toolkit for Intelligent Environments," Proc. Int'l Workshop Location- and Context-Awareness (LoCA), LNCS 3987, Springer, 2006, pp. 74–85.

Index Terms:
Pervasive retail, mobile computing, smartphones, sensor networks, usability, privacy, security
Citation:
Chandra Narayanaswami, Antonio Krüger, Natalia Marmasse, "Guest Editors' Introduction," IEEE Pervasive Computing, vol. 10, no. 2, pp. 16-18, April-June 2011, doi:10.1109/MPRV.2011.30
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