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Ubiquitous Advertising: The Killer Application for the 21st Century
January-March 2011 (vol. 10 no. 1)
pp. 66-73
John Krumm, Microsoft Research
This survey article proposes the idea that advertising is the next major application for ubiquitous computing. Part of the support for this idea is that ubiquitous computing applications will very likely be supported by advertising, continuing the success of advertising on the Worldwide Web and paralleling the predicted growth of mobile advertising. More interesting, however, is that ubiquitous computing will eventually support advertising in several ways. The author explains how advertisers are already adopting certain ubiquitous computing technologies, and shows how ubiquitous computing research can help advertisers in the areas of ad targeting, ad feedback, customer awareness, and privacy. The article concludes with a scenario illustrating ubiquitous advertising along with suggestions for ubiquitous computing researchers in light of the author's predictions.

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Index Terms:
pervasive computing, ubiquitous computing, advertising
Citation:
John Krumm, "Ubiquitous Advertising: The Killer Application for the 21st Century," IEEE Pervasive Computing, vol. 10, no. 1, pp. 66-73, Jan.-March 2011, doi:10.1109/MPRV.2010.21
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