Issue No.03 - July-September (2008 vol.7)
Gretchen Anderson , American University
Gwanhoo Lee , American University
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MPRV.2008.64
This research examines various factors affecting consumer adoption of a smart wearable electronics product, specifically an iPod jacket. The results indicate that consumers find convenience and compatibility the most important adoption factors while observability and perceived social prestige are the least important.
wearable electronics, iPod jacket, consumer adoption, adoption factors
Gretchen Anderson, Gwanhoo Lee, "Why Consumers (Don't) Adopt Smart Wearable Electronics", IEEE Pervasive Computing, vol.7, no. 3, pp. 10-12, July-September 2008, doi:10.1109/MPRV.2008.64