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Why Consumers (Don't) Adopt Smart Wearable Electronics
July-September 2008 (vol. 7 no. 3)
pp. 10-12
Gretchen Anderson, American University
Gwanhoo Lee, American University
This research examines various factors affecting consumer adoption of a smart wearable electronics product, specifically an iPod jacket. The results indicate that consumers find convenience and compatibility the most important adoption factors while observability and perceived social prestige are the least important.
Index Terms:
wearable electronics, iPod jacket, consumer adoption, adoption factors
Citation:
Gretchen Anderson, Gwanhoo Lee, "Why Consumers (Don't) Adopt Smart Wearable Electronics," IEEE Pervasive Computing, vol. 7, no. 3, pp. 10-12, July-Sept. 2008, doi:10.1109/MPRV.2008.64
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