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Advertising Insertion in Sports Webcasts
April-June 2007 (vol. 14 no. 2)
pp. 78-82
Kongwah Wan, Infocomm Research
Xin Yan, Infocomm Research
The authors consider the advantages and issues that arise when placing advertising in sports webcasts as compared to more traditional sports broadcasts.
Index Terms:
Webcasting, TiVo, media infrastructures, broadband, 3G, third generation, sports broadcasting, digital content, virtual advertising
Citation:
Kongwah Wan, Xin Yan, "Advertising Insertion in Sports Webcasts," IEEE Multimedia, vol. 14, no. 2, pp. 78-82, April-June 2007, doi:10.1109/MMUL.2007.26
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