Issue No.02 - April-June (2007 vol.14)
Kongwah Wan , Infocomm Research
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MMUL.2007.26
The authors consider the advantages and issues that arise when placing advertising in sports webcasts as compared to more traditional sports broadcasts.
Webcasting, TiVo, media infrastructures, broadband, 3G, third generation, sports broadcasting, digital content, virtual advertising
Kongwah Wan, "Advertising Insertion in Sports Webcasts", IEEE MultiMedia, vol.14, no. 2, pp. 78-82, April-June 2007, doi:10.1109/MMUL.2007.26