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Issue No.02 - Summer (1995 vol.2)
pp: 41-49
ABSTRACT
<p>Information distribution networks will give consumers access to rich-media-based electronic content in both business and home settings. Electronic advertising will become an integral component of such networks, subsidizing consumption while providing a new service for consumers without invading their personal space. The consumption model presented here explains how consumer-driven advertising might develop -- and why it probably won't be soon.</p> <p>Readers may contact Dedrick at Intel Architecture Labs, 2111 NE 25th Ave., Hillsboro, OR 97124, e-mail rdedrick@ibeam.intel.com; phone (503) 264-8948, fax (503) 264-8100. </p>
CITATION
Rick Dedrick, "A Consumption Model for Targeted Electronic Advertising", IEEE MultiMedia, vol.2, no. 2, pp. 41-49, Summer 1995, doi:10.1109/93.388205
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