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Differentiated Platforms
May-June 2013 (vol. 33 no. 3)
pp. 120
Shane Greenstein, Kellogg School of Management
This column discusses differentiation, where firms develop the ability to serve different types of customers, and considers whether platforms can differentiate.
Index Terms:
Computer applications,Marketing and sales,Business,Competitive intelligence,Computer platforms,platform,differentiation,competition
Citation:
Shane Greenstein, "Differentiated Platforms," IEEE Micro, vol. 33, no. 3, pp. 120, May-June 2013, doi:10.1109/MM.2013.55
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