Issue No.03 - May-June (2013 vol.33)
Shane Greenstein , Kellogg School of Management
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MM.2013.55
This column discusses differentiation, where firms develop the ability to serve different types of customers, and considers whether platforms can differentiate.
Computer applications, Marketing and sales, Business, Competitive intelligence, Computer platforms, platform, differentiation, competition
Shane Greenstein, "Differentiated Platforms", IEEE Micro, vol.33, no. 3, pp. 120, May-June 2013, doi:10.1109/MM.2013.55