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Issue No.03 - May-June (2013 vol.33)
pp: 120
Shane Greenstein , Kellogg School of Management
ABSTRACT
This column discusses differentiation, where firms develop the ability to serve different types of customers, and considers whether platforms can differentiate.
INDEX TERMS
Computer applications, Marketing and sales, Business, Competitive intelligence, Computer platforms, platform, differentiation, competition
CITATION
Shane Greenstein, "Differentiated Platforms", IEEE Micro, vol.33, no. 3, pp. 120, May-June 2013, doi:10.1109/MM.2013.55
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