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A Big Payoff
March/April 2012 (vol. 32 no. 2)
pp. 64, C3
Shane Greenstein, greenstein@kellogg.northwestern.edu

This column examines Google's and Apple's different paths to profitability.

Index Terms:
Google, Apple, market value, profitability, page rank, keyword auction, iPhone
Citation:
Shane Greenstein, "A Big Payoff," IEEE Micro, vol. 32, no. 2, pp. 64, C3, March-April 2012, doi:10.1109/MM.2012.26
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