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Issue No.02 - March/April (2011 vol.31)
pp: 104, 103
Shane Greenstein , greenstein@kellogg.northwestern.edu
ABSTRACT
<p>This column explores how growth in broadband usage has positively spilled into other online markets, creating <it>growth spillovers</it>. It explores the geographic direction of those growth spillovers from broadband to online retailers and advertising-supported media to determine to whom and to where the positive gains flowed.</p>
INDEX TERMS
growth spillover, broadband, online retailers, advertising-supported media, electronic commerce, positive gains
CITATION
Shane Greenstein, "The Direction of Broadband Spillovers", IEEE Micro, vol.31, no. 2, pp. 104, 103, March/April 2011, doi:10.1109/MM.2011.33
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