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The Direction of Broadband Spillovers
March/April 2011 (vol. 31 no. 2)
pp. 104, 103
Shane Greenstein, greenstein@kellogg.northwestern.edu

This column explores how growth in broadband usage has positively spilled into other online markets, creating growth spillovers. It explores the geographic direction of those growth spillovers from broadband to online retailers and advertising-supported media to determine to whom and to where the positive gains flowed.

Index Terms:
growth spillover, broadband, online retailers, advertising-supported media, electronic commerce, positive gains
Citation:
Shane Greenstein, "The Direction of Broadband Spillovers," IEEE Micro, vol. 31, no. 2, pp. 104, 103, March-April 2011, doi:10.1109/MM.2011.33
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