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Issue No.02 - March/April (2010 vol.30)
pp: 2-4
Shane Greenstein , greenstein@kellogg.northwestern.edu
ABSTRACT
<p>To have a large impact, bleeding-edge mass market standards must do two things: diffuse widely and provide new functionality. Curiously, however, although these standards are often built from advanced technologies, they cannot deploy on a wide scale without building upon other widely deployed routines or less-advanced processes. This column discusses the determination of new standards in mass markets, an event that shapes such paradoxical outcomes and hence market structure and firm strategy.</p>
INDEX TERMS
standardization, IETF, ISO, mass-market technologies, Wi-Fi, smart phones
CITATION
Shane Greenstein, "Bleeding-Edge Mass Market Standards", IEEE Micro, vol.30, no. 2, pp. 2-4, March/April 2010, doi:10.1109/MM.2010.30
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