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The High Cost of a Cheap Lesson
January/February 2007 (vol. 27 no. 1)
pp. 7, 132-133
| ASCII Text | x | ||
| Shane Greenstein, "The High Cost of a Cheap Lesson," IEEE Micro, vol. 27, no. 1, pp. 7, 132-133, January/February, 2007. | |||
| BibTex | x | ||
| @article{ 10.1109/MM.2007.25, author = {Shane Greenstein}, title = {The High Cost of a Cheap Lesson}, journal ={IEEE Micro}, volume = {27}, number = {1}, issn = {0272-1732}, year = {2007}, pages = {7, 132-133}, doi = {http://doi.ieeecomputersociety.org/10.1109/MM.2007.25}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, } | |||
| RefWorks Procite/RefMan/Endnote | x | ||
| TY - MGZN JO - IEEE Micro TI - The High Cost of a Cheap Lesson IS - 1 SN - 0272-1732 SP7, 132 EP133 EPD - 7, 132-133 A1 - Shane Greenstein, PY - 2007 KW - economics KW - market experimentation KW - innovation VL - 27 JA - IEEE Micro ER - | |||
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MM.2007.25
Some general business questions require information about idiosyncratic circumstances. In these cases, a firm must actually offer a service of product and observe what different customers will pay for. Call this a market experiment aimed at learning lessons. What happens as lessons spread to firms outside the one conducting the experiment? Commodifying and accumulating lessons must go hand in hand.
Index Terms:
economics, market experimentation, innovation
Citation:
Shane Greenstein, "The High Cost of a Cheap Lesson," IEEE Micro, vol. 27, no. 1, pp. 7, 132-133, Jan.-Feb. 2007, doi:10.1109/MM.2007.25
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