The Community for Technology Leaders
RSS Icon
Issue No.06 - Nov.-Dec. (2013 vol.15)
pp: 18-20
Sunil Mithas , University of Maryland
Maria R. Lee , Shih Chien University, Taiwan
Seth Earley , Earley & Associates
San Murugesan , BRITE Professional Services, Australia
Reza Djavanshir , Johns Hopkins University
Big data projects and programs provide tremendous opportunity for organizations looking to transform their operations, innovate in their markets, and better serve their customers; however, these initiatives must be based on sound approaches and principles and not fads or empty vendor claims. This special issue aims to promote a better understanding of big data to foster wider deployment of big data approaches and a new era of business analytics capabilities.
Special issues and sections, Big data, Business, Information processing,information technology, big data, business analytics
Sunil Mithas, Maria R. Lee, Seth Earley, San Murugesan, Reza Djavanshir, "Leveraging Big Data and Business Analytics [Guest editors' introduction]", IT Professional, vol.15, no. 6, pp. 18-20, Nov.-Dec. 2013, doi:10.1109/MITP.2013.95
1. K. Gillon et al., “Panel—Business Analytics: Radical Shift or Incremental Change?” Proc. 32nd Int’l Conf. Information Systems, Assoc. Information Systems, 2012; Panels4.
2. “Survey: What IT Teams Want Their CIOs to Know About Enterprise Big Data,” InfoChimps, press release, 24 Jan. 2013; .
3. S. Mithas, Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age, Finerplanet, 2013.
183 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool