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Nov.-Dec. 2013 (vol. 15 no. 6)
pp. 18-20
Sunil Mithas, University of Maryland
Maria R. Lee, Shih Chien University, Taiwan
Seth Earley, Earley & Associates
San Murugesan, BRITE Professional Services, Australia
Reza Djavanshir, Johns Hopkins University
Big data projects and programs provide tremendous opportunity for organizations looking to transform their operations, innovate in their markets, and better serve their customers; however, these initiatives must be based on sound approaches and principles and not fads or empty vendor claims. This special issue aims to promote a better understanding of big data to foster wider deployment of big data approaches and a new era of business analytics capabilities.
Index Terms:
Special issues and sections,Big data,Business,Information processing,information technology,big data,business analytics
Citation:
Sunil Mithas, Maria R. Lee, Seth Earley, San Murugesan, Reza Djavanshir, "Leveraging Big Data and Business Analytics [Guest editors' introduction]," IT Professional, vol. 15, no. 6, pp. 18-20, Nov.-Dec. 2013, doi:10.1109/MITP.2013.95
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