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Micropreneurs: The Rise of the MicroISV
March-April 2013 (vol. 15 no. 2)
pp. 50-56
Russell Thackston, Auburn University
David Umphress, Auburn University
Micro Independent Software Vendors (microISVs) are small software businesses operated by entrepreneurs who build and sell shrink-wrapped, noncustom software. The microISV Research Alliance at Auburn University conducted a survey, identifying challenges associated with building and operating such businesses.
Index Terms:
Software,Companies,Software development,Industries,Marketing and sales,survey,microISV,micropreneur,entrepreneur,software
Citation:
Russell Thackston, David Umphress, "Micropreneurs: The Rise of the MicroISV," IT Professional, vol. 15, no. 2, pp. 50-56, March-April 2013, doi:10.1109/MITP.2012.28
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