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Social Media for the Enterprise: What's Next?
Nov.-Dec. 2012 (vol. 14 no. 6)
pp. 64
Beverly Prohaska, West Pharmaceutical Services
Tom Costello, UpStreme
Social media gives companies an opportunity to protect their reputation andenhance their brand, but it requires them to do more than just monitor social buzz about their products. This department explores how CIOs must work with their organizations and the key leaders to better exploit social media. This department is part of a special issue on social computing.
Index Terms:
Social network services,Media,Marketing and sales,Strategic planning,Business,information technology,social media,social computing
Citation:
Beverly Prohaska, Tom Costello, "Social Media for the Enterprise: What's Next?," IT Professional, vol. 14, no. 6, pp. 64, Nov.-Dec. 2012, doi:10.1109/MITP.2012.112
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