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Issue No.06 - Nov.-Dec. (2012 vol.14)
pp: 64
Beverly Prohaska , West Pharmaceutical Services
Tom Costello , UpStreme
ABSTRACT
Social media gives companies an opportunity to protect their reputation andenhance their brand, but it requires them to do more than just monitor social buzz about their products. This department explores how CIOs must work with their organizations and the key leaders to better exploit social media. This department is part of a special issue on social computing.
INDEX TERMS
Social network services, Media, Marketing and sales, Strategic planning, Business, information technology, social media, social computing
CITATION
Beverly Prohaska, Tom Costello, "Social Media for the Enterprise: What's Next?", IT Professional, vol.14, no. 6, pp. 64, Nov.-Dec. 2012, doi:10.1109/MITP.2012.112
REFERENCES
1. K.M. Heussner, "Parents Protest New Pampers Diapers on Facebook," ABC News, 3 May 2010; http://abcnews.go.com/Technology/parents-protest-pampers-diapers-facebook story?id=10537369#.UH8OolHDt6I.
2. D. Sewell, "Procter & Gamble Hosts Bloggers in Stepped-Up Counteroffensive on Pampers Dry Max Diapers," The Gaea Times,20 May 2010; http://breakingnews.gaeatimes.com/2010/05/ 20procter-gamble-hosts-bloggers-in-stepped-up-counteroffensive-on-pampers-dry-max-diapers-28926.
3. "Top 10 Amazing Social Media Success Stories You Can Learn From," ChaosMap.com, 31May 2011; http://chaosmap.com/blogtop-10-amazing-social-media-success-stories-you-can-learn-from.
4. L.J. Rosner, "Why Your Enterprise Needs to Run C2B," blog, 11 Dec. 2011; www.netbase.com/sentimentwhy-your-enterprise-needs-to-run-c2b.
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