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Issue No.05 - Sept.-Oct. (2012 vol.14)
pp: 22-27
Heng-Sheng Tsai , University of Southern Queensland
Raj Gururajan , University of Southern Queensland
Eric Kong , University of Southern Queensland
Abdul Hafeez-Baig , University of Southern Queensland
Meng Kuan Lin , University of Southern Queensland
ABSTRACT
Based on the motivations of six Australian organizations, the authors propose an analytical model to help decision makers identify the complex relationships between their internal goals and targeted users when deploying mobile data services.
INDEX TERMS
Mobile communication, Australia, Mobile computing, Mobile handsets, Analytical models, Wireless networks, Decision making, Learning systems, Australia, mobile data service, mobile business, organizational learning, organizational transformation
CITATION
Heng-Sheng Tsai, Raj Gururajan, Eric Kong, Abdul Hafeez-Baig, Meng Kuan Lin, "Deploying Mobile Data Services: An Australian Case Study", IT Professional, vol.14, no. 5, pp. 22-27, Sept.-Oct. 2012, doi:10.1109/MITP.2012.47
REFERENCES
1. P.-T. Chen and J.Z. Cheng, “Unlocking the Promise of Mobile Value-Added Services by Applying New Collaborative Business Models,” Technological Forecasting & Social Change, vol. 77, 2010, pp. 678–693.
2. H. Bouwman, T. Haaker, and D. De Vos, Mobile Service Innovation and Business Models, Springer, 2008.
3. R. Kalakota and M. Robinson, E-Business 2.0: Roadmap for Success, Addison Wesley, 2001.
4. C.S. Leem, H.S. Suh, and D.S. Kim, “A Classification of Mobile Business Models and Its Applications,” Industrial Management & Data Systems, vol. 104, no. 1, 2004, pp. 78–87.
5. H.-S. Tsai, R. Gururajan, and A. Hafeez-Baig, “Constructs for Successful Implementation of M-Business: An Australian Case Study,” Int'l J. Mobile Learning and Organization, vol. 5, nos. 3–4, 2011, pp. 230–254.
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