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Issue No.05 - Sept.-Oct. (2012 vol.14)
pp: 2-4
Sunil Mithas , University of Maryland
Ritu Agarwal , University of Maryland
Hugh Courtney , Northeastern University
ABSTRACT
It's becoming increasingly important for companies to have a digital business strategy. Yet what drives these strategies, and how do they differ from more conventional strategies? How can they help companies leverage IT?
INDEX TERMS
Strategic planning, Digital communication, Business continuity, digital business strategy, IT, information technology, digital uncertainty
CITATION
Sunil Mithas, Ritu Agarwal, Hugh Courtney, "Digital Business Strategies and the Duality of IT", IT Professional, vol.14, no. 5, pp. 2-4, Sept.-Oct. 2012, doi:10.1109/MITP.2012.96
REFERENCES
1. C.M. Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, HBS Press, 1997.
2. H. Courtney, 20|20 Foresight: Crafting Strategy in an Uncertain World, Harvard Business School Press, 2001.
3. V. Grover and R. Kohli, “Revealing Your Hand: Caveats in Implementing Digital Business Strategy,” to appear in MIS Quarterly, 2013.
4. W.C. Kim and R. Mauborgne, Blue Ocean Strategy, HBS Press, 2005.
5. S. Mithas, N. Ramasubbu, and V. Sambamurthy, “How Information Management Capability Influences Firm Performance,” MIS Quarterly, vol. 35, no. 1, 2011, pp. 237–256.
6. S. Mithas et al., “Information Technology and Firm Profitability: Mechanisms and Empirical Evidence,” MIS Quarterly, vol. 36, no. 1, 2012, pp. 205–224.
7. S. Mithas et al., “How a Firm's Competitive Environment and Digital Strategic Posture Influence Digital Business Strategy,” to appear in MIS Quarterly, 2013.
8. R.D. Hof, “Jeff Bezos' Risky Bet, BusinessWeek, ( 13 Nov. 2006; www.businessweek.com/magazine/content/06_46 b4009001.htm.
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