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Sept.-Oct. 2012 (vol. 14 no. 5)
pp. 2-4
Sunil Mithas, University of Maryland
Ritu Agarwal, University of Maryland
Hugh Courtney, Northeastern University
It's becoming increasingly important for companies to have a digital business strategy. Yet what drives these strategies, and how do they differ from more conventional strategies? How can they help companies leverage IT?
Index Terms:
Strategic planning,Digital communication,Business continuity,digital business strategy,IT,information technology,digital uncertainty
Citation:
Sunil Mithas, Ritu Agarwal, Hugh Courtney, "Digital Business Strategies and the Duality of IT," IT Professional, vol. 14, no. 5, pp. 2-4, Sept.-Oct. 2012, doi:10.1109/MITP.2012.96
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