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Issue No.04 - July-Aug. (2012 vol.14)
pp: 24-30
Wingyan Chung , Fayetteville State Univ., Fayetteville, NC, USA
Li Chen , Fayetteville State Univ., Fayetteville, NC, USA
ABSTRACT
Group-buying is growing rapidly in emerging economies, where Web sites have rudimentary functions and cluttered interfaces. The authors review 11 major Chinese group-buying Web sites, using case studies to provide timely guidance to e-commerce practitioners and researchers.
INDEX TERMS
China, Web sites, Complexity theory, Electronic commerce, Business, Supply and demand, Market opportunities, Information technology, Marketing and sales, Consumer behavior, Communication systems, and browsing., group-buying, e-commerce, China, website design, information presentation, Web searching
CITATION
Wingyan Chung, Li Chen, "Group-Buying E-Commerce in China", IT Professional, vol.14, no. 4, pp. 24-30, July-Aug. 2012, doi:10.1109/MITP.2012.49
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