This Article 
   
 Share 
   
 Bibliographic References 
   
 Add to: 
 
Digg
Furl
Spurl
Blink
Simpy
Google
Del.icio.us
Y!MyWeb
 
 Search 
   
Group-Buying E-Commerce in China
July-Aug. 2012 (vol. 14 no. 4)
pp. 24-30
Wingyan Chung, Fayetteville State Univ., Fayetteville, NC, USA
Li Chen, Fayetteville State Univ., Fayetteville, NC, USA
Group-buying is growing rapidly in emerging economies, where Web sites have rudimentary functions and cluttered interfaces. The authors review 11 major Chinese group-buying Web sites, using case studies to provide timely guidance to e-commerce practitioners and researchers.

1. M. Knight, “Group Buying: Fad or Future Facebook?” CNN, 7 Jan. 2011, www.cnn.com/2011/TECH/web/01/06group.buying.2011.prospects .
2. “World Economic Outlook Database,” Int'l Monetary Fund, Apr. 2012; www.imf.org/external/pubs/ft/weo/2012/01/ weodataindex.aspx.
3. “China Online Group Buying Industry Report, 2010–2011,” Research and Markets, Apr. 2011; www.researchandmarkets.com/research/6128c6 china_online_group.
4. “CNNIC: China's Internet Group Buying Users Reached 42.2 Million,” ChinaTechNews.com, 26 Oct. 2011; www.chinatechnews.com/2011/10/2615731-cnnic-chinas-internet-group-buying-users-reached-42-2-million .
5. Q. Wu, “China's Informatization,” Keynote Speech, International Conference on Information Systems, 2011; http://icis2011.aisnet.orgKeynote%20event.html .
6. H. Chang and S. Chen, “Consumer Perception of Interface Quality, Security, and Loyalty in Electronic Commerce,” Information and Management, vol. 46, no. 7, 2009, pp. 411–417.
7. A.V. Hausman and J.S. Siekpe, “The Effect of Web Interface Features on Consumer Online Purchase Intentions,” J. Business Research, vol. 62, no. 1, 2009, pp. 5–13.
8. N. Lightner, “Evaluating E-Commerce Functionality with a Focus on Customer Service,” Comm. ACM, vol. 47, no. 10, 2004, pp. 88–92.
9. “Group Buying Phenomenon Continues to Lure Hong Kong Shoppers Online,” Experian Hitwise,6 Oct. 2011; http://press.experian.com/Hong-Kong/Press-Release group-buying-phenomenon-continues-to-lure-hong-kong-shoppers-online.aspx?&p=1 .
10. J.B. Yuan, “Taiwan Group-Buying Grows 15% in August, Groupon Loses Market Share Again,” Global Tech Orange, 5 Sept. 2011; http://en.techorange.comtaiwan-groupbuying-august-2011 .
11. B. Sergey and P. Lawrence, “The Anatomy of a Large-scale Hypertextual Web Search Engine,” Computer Networks and ISDN Systems, vol. 30, nos. 1–7, 1998, pp. 107–117.
12. W. Lee, “Number of Group-Buying Sites in China Approaches 5,000,” Want China Times,3 Aug. 2011; www.wantchinatimes.comnews-subclass-cnt.aspx?id=20110803000003&cid=1202 .
13. W. Chung, “Web Searching in a Multilingual World,” Comm. ACM, vol. 51, no. 5, 2008, pp. 32–40.
14. W. Chung, “Managing Web Repositories in Emerging Economies: Case Studies of Browsing Web Directories,” Int'l J. Information Management, vol. 32, no. 3, 2012, pp. 232–238.

Index Terms:
China,Web sites,Complexity theory,Electronic commerce,Business,Supply and demand,Market opportunities,Information technology,Marketing and sales,Consumer behavior,Communication systems,and browsing.,group-buying,e-commerce,China,website design,information presentation,Web searching
Citation:
Wingyan Chung, Li Chen, "Group-Buying E-Commerce in China," IT Professional, vol. 14, no. 4, pp. 24-30, July-Aug. 2012, doi:10.1109/MITP.2012.49
Usage of this product signifies your acceptance of the Terms of Use.