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Group-Buying E-Commerce in China
July-Aug. 2012 (vol. 14 no. 4)
pp. 24-30
Wingyan Chung, Fayetteville State Univ., Fayetteville, NC, USA
Li Chen, Fayetteville State Univ., Fayetteville, NC, USA
Group-buying is growing rapidly in emerging economies, where Web sites have rudimentary functions and cluttered interfaces. The authors review 11 major Chinese group-buying Web sites, using case studies to provide timely guidance to e-commerce practitioners and researchers.

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Index Terms:
China,Web sites,Complexity theory,Electronic commerce,Business,Supply and demand,Market opportunities,Information technology,Marketing and sales,Consumer behavior,Communication systems,and browsing.,group-buying,e-commerce,China,website design,information presentation,Web searching
Wingyan Chung, Li Chen, "Group-Buying E-Commerce in China," IT Professional, vol. 14, no. 4, pp. 24-30, July-Aug. 2012, doi:10.1109/MITP.2012.49
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