This Article 
   
 Share 
   
 Bibliographic References 
   
 Add to: 
 
Digg
Furl
Spurl
Blink
Simpy
Google
Del.icio.us
Y!MyWeb
 
 Search 
   
Social Media for the Collaborative Enterprise
July/August 2011 (vol. 13 no. 4)
pp. 64, 61-63
Beverly Prohaska, West Pharmaceutical Services

Early adopters of social media have focused on marketing opportunities and are trying to create a presence in key social environments, but this isn't enough. This strategy is much like the initial stages of the Web, when companies thought it was sufficient to simply have a website. Building a Web presence requires a lot of work-building a social media presence requires even more work. Social networking is a dialog that requires an interactive, valid, useful exchange of ideas and information. Learn key aspects to consider in developing a social media strategy and learn how to evaluate, implement, and leverage the appropriate tools to derive business value from social media for your organization. This CIO Corner department is part of a special issue on social networking.

1. R. Montagne, "Executives Increasingly Turn to Social Media," National Public Radio, 9 Feb. 2006; www.npr.org/templates/storystory.php?storyId=5198059 .
2. P. Oh, "#1 Preference for Executive Communication? Email," Associated Content, 12 Dec. 2007; www.associatedcontent.com/article/479727 1_preference_for_executive_communication.html?cat=3 .
3. M. Jasra, "How Executives Use Social Media," Web Analytics World, 12 Oct. 2010; www.webanalyticsworld.net/2010/10how-executives-use-social-media.html .
4. C. Carver, "World's Top Social Media Sites," Socialnomincs.net, 22 Nov. 2010; www.socialnomics.net/2010/11/22worlds-top-social-media-sites .

Index Terms:
Keywords: Social computing, social media, information technology
Citation:
Beverly Prohaska, "Social Media for the Collaborative Enterprise," IT Professional, vol. 13, no. 4, pp. 64, 61-63, July-Aug. 2011, doi:10.1109/MITP.2011.67
Usage of this product signifies your acceptance of the Terms of Use.