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Issue No.01 - Jan.-Feb. (2011 vol.13)
pp: 54-57
Jonas Hedman , Copenhagen Business School, Fredriksberg
Stefan Henningsson , Copenhagen Business School, Fredriksberg
ABSTRACT
An investigation of green IT in 14 Danish companies identifies three strategies: <it>storefront</it> focuses on external presentation, <it>tuning</it> involves simple changes for improved efficiency, and <it>redesign</it> reinvents the company to leverage green IT's potential.
INDEX TERMS
Green IT, IT strategy, corporate social responsibility, Denmark, information technology
CITATION
Jonas Hedman, Stefan Henningsson, "Three Strategies for Green IT", IT Professional, vol.13, no. 1, pp. 54-57, Jan.-Feb. 2011, doi:10.1109/MITP.2010.141
REFERENCES
1. N.P. Melville, "Information Systems Innovation for Environmental Sustainability," MIS Quarterly, vol. 34, no. 1, 2010, pp. 1–21.
2. R.T. Watson, M.-C. Boudreau, and A.J.W. Chen, "Information Systems and Environmentally Sustainable Development: Energy Informatics and New Directions for the IS Community," MIS Quarterly, vol. 34, no. 1, 2010, pp. 23–38.
3. M. Porter and M. Kramer, "Strategy and Society," Harvard Business Rev., vol. 84, no. 12, 2006, pp. 78–92.
4. R.T. Watson et al., "Green IS: Building Sustainable Business Practices," Information Systems, R.T. Watson ed., Global Text Project, 2008, pp. 1–15.
5. S. Henningsson, and J. Hedman, "Information Integration in Industries: The Lack of Management and Disjoint Economic Responsibility," Int'l J. Information Systems and Supply Chain Management, vol. 3, no. 1, 2010, pp. 1–20.
6. "Action Plan for Green IT in Denmark," National IT and Telecom Agency, Ministry of Science Technology and Innovation, 2008; www.itst.dk/filer/PublicationsAction_plan_for_Green_IT_in_Denmark .
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