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The Rise of Emerging Markets: Opportunities and Challenges for IT
Jan.-Feb. 2011 (vol. 13 no. 1)
pp. 6-8
San Murugesan, University of Western Sydney and BRITE Professional Services, Australia
New opportunities exist for the IT industry and emerging markets to embrace each other. Consequently, IT Professional is introducing a new "IT in Emerging Markets" department. To trigger an ongoing discussion, this inaugural installment examines the importance of emerging markets, IT's role in their growth, and the related challenges that IT professionals will face.

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2. M. Fox, "Asia and Europe Giving US Science a Run for the Money," Reuters, 12 Nov. 2010. .
3. B. Hirschler, "China to Lead World in Innovation by 2020—Survey," Reuters, 5 Dec. 2010. .
4. J. Doh, "Why Business Schools Should Focus on Emerging Markets," Bloomberg Businessweek, 27 July 2009; bs20090727_552599.htm?link_position=link4 .
5. A. van Agtmael, The Emerging Markets Century: How a New Breed of World-Class Companies Is Overtaking the World, Free Press, 2007.

Index Terms:
Emerging markets, information technology, IT for developing countries
San Murugesan, "The Rise of Emerging Markets: Opportunities and Challenges for IT," IT Professional, vol. 13, no. 1, pp. 6-8, Jan.-Feb. 2011, doi:10.1109/MITP.2011.16
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