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Issue No.06 - November/December (2010 vol.12)
pp: 4-6
Sunil Mithas , University of Maryland
Henry C. Lucas, Jr. , University of Maryland
ABSTRACT
<p>While senior managers sometimes ask what the return is from their investments in technology, a better question might be, how can we use technology as a strategic asset to enable new competencies or maintain a competitive advantage? The success of the IT effort depends on communicating the firm's strategy and enlisting managers at all levels in making decisions about technology. This is where many organizations flounder. However, firms can overcome this hurdle by investing in digital literacy or ITracy&#x2014;a new competence for success in the emerging economy.</p>
INDEX TERMS
Information technology, digital business strategy, digital literacy, ITracy
CITATION
Sunil Mithas, Henry C. Lucas, Jr., "What is Your Digital Business Strategy?", IT Professional, vol.12, no. 6, pp. 4-6, November/December 2010, doi:10.1109/MITP.2010.154
REFERENCES
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2. R. Grover, "Netflix: Premium Cable's Worst Nightmare," Bloomberg Business Week,16 Sept. 2010, pp. 21–22; www.businessweek.com/magazine/content/10_39 b4196021822248.htm.
3. C.K. Prahalad and M.S. Krishnan, "The Dynamic Synchronization of Strategy and Information Technology," MIT Sloan Management Rev., Summer 2002, pp. 24–33.
4. R. Kohli and V. Grover, "Business Value of IT: An Essay on Expanding Research Directions to Keep Up with the Times," J. Assoc Information Systems, vol. 9, no. 1, 2008, pp. 23–39.
5. S. Mithas, N. Ramasubbu, and V. Sambamurthy, "How Information Management Capability Influences Firm Performance," to be published in MIS Quarterly, vol. 35, no. 1, 2011.
6. M.E. Porter and V.E. Millar, "How Information Gives You Competitive Advantage," Harvard Business Rev., vol. 63, no. 4, 1985, pp. 149–160.
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