This Article 
   
 Share 
   
 Bibliographic References 
   
 Add to: 
 
Digg
Furl
Spurl
Blink
Simpy
Google
Del.icio.us
Y!MyWeb
 
 Search 
   
November/December 2010 (vol. 12 no. 6)
pp. 4-6
Sunil Mithas, University of Maryland
Henry C. Lucas, Jr., University of Maryland

While senior managers sometimes ask what the return is from their investments in technology, a better question might be, how can we use technology as a strategic asset to enable new competencies or maintain a competitive advantage? The success of the IT effort depends on communicating the firm's strategy and enlisting managers at all levels in making decisions about technology. This is where many organizations flounder. However, firms can overcome this hurdle by investing in digital literacy or ITracy—a new competence for success in the emerging economy.

1. J. Scheck, B. Worthen, and P.-W. Tam, "Dell Forecasts Soft Demand, but Rivals Are Upbeat," Wall Street J., WSJ Marketplace, 17 Sept. 2008, p. B1.
2. R. Grover, "Netflix: Premium Cable's Worst Nightmare," Bloomberg Business Week,16 Sept. 2010, pp. 21–22; www.businessweek.com/magazine/content/10_39 b4196021822248.htm.
3. C.K. Prahalad and M.S. Krishnan, "The Dynamic Synchronization of Strategy and Information Technology," MIT Sloan Management Rev., Summer 2002, pp. 24–33.
4. R. Kohli and V. Grover, "Business Value of IT: An Essay on Expanding Research Directions to Keep Up with the Times," J. Assoc Information Systems, vol. 9, no. 1, 2008, pp. 23–39.
5. S. Mithas, N. Ramasubbu, and V. Sambamurthy, "How Information Management Capability Influences Firm Performance," to be published in MIS Quarterly, vol. 35, no. 1, 2011.
6. M.E. Porter and V.E. Millar, "How Information Gives You Competitive Advantage," Harvard Business Rev., vol. 63, no. 4, 1985, pp. 149–160.

Index Terms:
Information technology, digital business strategy, digital literacy, ITracy
Citation:
Sunil Mithas, Henry C. Lucas, Jr., "What is Your Digital Business Strategy?," IT Professional, vol. 12, no. 6, pp. 4-6, Nov.-Dec. 2010, doi:10.1109/MITP.2010.154
Usage of this product signifies your acceptance of the Terms of Use.