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Marketing Smart
May/June 2010 (vol. 12 no. 3)
pp. 8-10
Wushow "Bill" Chou, IT Professional Advisory Board

Much of what we do for our work or profession directly relates to marketing. Conventional wisdom tells us that we're doing well if we successfully complete a task. However, what really matters is how well the stakeholders perceive what we've accomplished. In other words, marketing the accomplishment is just as important as the actual accomplishment.

1. R. McKenna, "Marketing is Everything," Harvard Business Rev., Jan./Feb. 1991, pp. 65–79.

Index Terms:
Information technology, marketing
Citation:
Wushow "Bill" Chou, "Marketing Smart," IT Professional, vol. 12, no. 3, pp. 8-10, May-June 2010, doi:10.1109/MITP.2010.91
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