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Issue No.03 - May/June (2010 vol.12)
pp: 8-10
Wushow "Bill" Chou , IT Professional Advisory Board
ABSTRACT
<p>Much of what we do for our work or profession directly relates to marketing. Conventional wisdom tells us that we're doing well if we successfully complete a task. However, what really matters is how well the stakeholders perceive what we've accomplished. In other words, marketing the accomplishment is just as important as the actual accomplishment.</p>
INDEX TERMS
Information technology, marketing
CITATION
Wushow "Bill" Chou, "Marketing Smart", IT Professional, vol.12, no. 3, pp. 8-10, May/June 2010, doi:10.1109/MITP.2010.91
REFERENCES
1. R. McKenna, "Marketing is Everything," Harvard Business Rev., Jan./Feb. 1991, pp. 65–79.
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