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Issue No.06 - November/December (2009 vol.11)
pp: 31-36
Elby M. Nash , Stevens Institute of Technology
ABSTRACT
Surveying business and IT executives from the pharmaceutical industry provides empirical data that offers new insight into how IT and business strategic-alignment maturity affects firm-level productivity and profitability.
INDEX TERMS
Strategic alignment, IT, business model transformation, productivity, Strategic Alignment Maturity model, SAMA modelWeb
CITATION
Elby M. Nash, "IT and Business Alignment: The Effect on Productivity and Profitability", IT Professional, vol.11, no. 6, pp. 31-36, November/December 2009, doi:10.1109/MITP.2009.127
REFERENCES
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3. E.M. Nash, "Assessing IT as a Driver or Enabler of Transformation in the Pharmaceutical Industry Employing the Strategic Alignment Maturity Model," doctoral dissertation, Howe School of Technology Management, Stevens Inst. of Technology, 2006.
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