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IT and Business Alignment: The Effect on Productivity and Profitability
November/December 2009 (vol. 11 no. 6)
pp. 31-36
Elby M. Nash, Stevens Institute of Technology
Surveying business and IT executives from the pharmaceutical industry provides empirical data that offers new insight into how IT and business strategic-alignment maturity affects firm-level productivity and profitability.

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Index Terms:
Strategic alignment, IT, business model transformation, productivity, Strategic Alignment Maturity model, SAMA modelWeb
Elby M. Nash, "IT and Business Alignment: The Effect on Productivity and Profitability," IT Professional, vol. 11, no. 6, pp. 31-36, Nov.-Dec. 2009, doi:10.1109/MITP.2009.127
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