Issue No.06 - November/December (2009 vol.11)
Elby M. Nash , Stevens Institute of Technology
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MITP.2009.127
Surveying business and IT executives from the pharmaceutical industry provides empirical data that offers new insight into how IT and business strategic-alignment maturity affects firm-level productivity and profitability.
Strategic alignment, IT, business model transformation, productivity, Strategic Alignment Maturity model, SAMA modelWeb
Elby M. Nash, "IT and Business Alignment: The Effect on Productivity and Profitability", IT Professional, vol.11, no. 6, pp. 31-36, November/December 2009, doi:10.1109/MITP.2009.127