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Issue No.06 - November/December (2008 vol.10)
pp: 48-55
Upkar Varshney , Georgia State University
ABSTRACT
Mobile-commerce (m-commerce) is generating considerable interest because of its potential for revolutionizing businesses, empowering consumers, and creating new and untapped consumer markets. This has led to the design and development of many new services, including location-based, mobile financial, and mobile content services. Even with some early success, m-commerce faces a lack of suitable business models and varying quality and reliability of wireless infrastructure. With near-future improvements in the wireless infrastructure, the business model's role will become even more important. This article presents business model requirements, existing business models, and ways to design effective business models for emerging m-commerce services.
INDEX TERMS
mobile commerce, business model, wireless carriers, location service providers, and content service providers
CITATION
Upkar Varshney, "Business Models for Mobile Commerce Services: Requirements, Design, and the Future", IT Professional, vol.10, no. 6, pp. 48-55, November/December 2008, doi:10.1109/MITP.2008.117
REFERENCES
1. U. Varshney and R. Vetter, "Framework, Applications, and Networking Support for M-commerce," ACM/Kluwer J. Mobile Networks and Applications, vol. 7, no. 3, 2002, pp. 185–198.
2. U. Varshney, "Location Management for Mobile Commerce Applications in Wireless Internet," ACM Trans. Internet Technologies, vol. 3, no. 3, 2003, pp. 236–255.
3. D. VanderMeer et al., "Mobile User Recovery in the Context of Internet Transactions" IEEE Trans. Mobile Computing, vol. 2, no. 2, 2003, pp. 132–145.
4. C. Looney, L. Jessup, and J. Valacich, "Emerging Business Models for Mobile Brokerage Services," Comm. ACM, vol. 47, no. 6, 2004, pp. 71–77.
5. P. Schubert and J. Hampe, "Business Models for Mobile Communities," Proc. Int'l Conf. Systems Sciences (HICSS-38), IEEE CS Press, 2005, p. 172.
6. A. Afuah and C. Tucci, Internet Business Models and Strategies: Text and Case, 2nd ed., McGraw-Hill, 2003.
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