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Issue No.06 - November/December (2005 vol.7)
pp: 64, 62-63
Sorel Reisman , California State University System
ABSTRACT
Higher education business process surveys, like the one recently released by the Educause Center for Applied Research (ECAR), tend to ignore the most important part of what they're studying--the costumers and services. Taxpayers inevitably foot the bill for such studies and the author concludes that maybe the best way to solve this problem is for American colleges and universities to actually start behaving more like businesses.
INDEX TERMS
higher education, metrics, business processes, Educause Center for Applied Research (ECAR), business environment, performance factors, satisfaction levels, students
CITATION
Sorel Reisman, "Higher Education: Who Cares What the Customer Wants?", IT Professional, vol.7, no. 6, pp. 64, 62-63, November/December 2005, doi:10.1109/MITP.2005.145
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