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Issue No.05 - September/October (2003 vol.5)
pp: 53-57
ABSTRACT
<p>This study shows that subjects who receive personalized information downloaded music files more frequently.</p>
CITATION
Kar Yan Tam, Shuk Ying Ho, "Web Personalization: Is It Effective?", IT Professional, vol.5, no. 5, pp. 53-57, September/October 2003, doi:10.1109/MITP.2003.1235611
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