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Web Personalization: Is It Effective?
September/October 2003 (vol. 5 no. 5)
pp. 53-57

This study shows that subjects who receive personalized information downloaded music files more frequently.

Citation:
Kar Yan Tam, Shuk Ying Ho, "Web Personalization: Is It Effective?," IT Professional, vol. 5, no. 5, pp. 53-57, Sept.-Oct. 2003, doi:10.1109/MITP.2003.1235611
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