The Community for Technology Leaders
RSS Icon
Issue No.02 - March-April (2013 vol.17)
pp: 87-90
Kieron O'Hara , University of Southampton
The 2012 US elections showcased several Internet-based technologies. Much of the most influential political commentary appeared on microblogging sites, while both presidential candidates exploited the power of social media, going with the grain of modern ideas of individualistic citizenship. Barack Obama's campaign was notable for its integration of social media, analysis of big data, and offline effort, which seems to have been a key factor in an unusually close race.
social media, e-democracy, social machines
Kieron O'Hara, "Social Machine Politics Are Here to Stay", IEEE Internet Computing, vol.17, no. 2, pp. 87-90, March-April 2013, doi:10.1109/MIC.2013.36
1. K. Capobres, “Election 2012: President Obama, Twitter, Break Records,” Fox News Latino, 7 Nov. 2012; 11/07election-2012-president-obama-twitter-break-records /.
2. A. Kirell, “Bill Maher Rips Obama's Performance Via Twitter: 'Looks Like He Does Need a Teleprompter,'” Mediaite, 4 Oct. 2012; /.
3. K. Mossberger, C.J. Tolbert, and R.S. McNeal,Digital Citizenship: The Internet, Society, and Participation, MIT Press, 2007.
4. R.M. Bond et al., “A 61-Million-Person Experiment in Social Influence and Political Mobilization,” Nature, vol. 489, Sept. 2012, pp. 295–298.
5. B.A. Bimber, Information and American Democracy: Technology in the Evolution of Political Power, Cambridge Univ. Press, 2003.
6. B. Bimber and Richard Davis,Campaigning Online: The Internet in US Elections, Oxford Univ. Press, 2003.
7. L. Rainie and A. Smith, “Politics on Social Networking Sites,” press release, Pew Research Center, 4 Sept. 2012; .
8. A. Smith and M. Duggan, “The State of the 2012 Election — Mobile Politics,” Pew Research Center, 9 Oct. 2012; 2012PIP_State_of_the_2012_race_mobile.pdf .
9. A. Smith and M. Duggan, “Presidential Campaign Donations in the Digital Age,” Pew Research Center, 25 Oct. 2012; .
10. A. Smith and M. Duggan, “Online Politics Videos and Campaign 2012,” Pew Research Center, 2 Nov. 2012; 2012PIP_State_of_the_2012_race_online_video_final.pdf .
11. “The Remaking of the President,” The Economist,10 Nov. 2012.
12. M. Scherer, “Inside the Secret World of the Data Crunchers Who Helped Obama Win,” Time Swampland, 7 Nov. 2012; /.
13. N. Singer and C. Duhigg, “Tracking Voters' Clicks Online to Try to Sway Them,” New York Times, 27 Oct. 2012; .
14. S. Gallagher, “Inside Team Romney's Whale of an IT Meltdown,” Ars Technica, 9 Nov. 2012; 2012/11inside-team-romneys-whale-of-an-it-meltdown /.
15. T. Berners-Lee and M. Fischetti, Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web, Harper Collins, 1999.
16. C. Sunstein, 2.0, Princeton Univ. Press, 2007.
17. A. Smith, “The Internet and Campaign 2010,” Pew Research Center, 2011; .
18. S. Stephens-Davidowitz, “Google's Crystal Ball,” New York Times blog, 20 Oct. 2012; 10/20googles-crystal-ball/.
5 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool