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The Tussle around Online Privacy
July-Aug. 2012 (vol. 16 no. 4)
pp. 69-71
Vijay Erramilli, Telefonica Research
The predominant business model for most online entities is to offer a free service that attracts users and then monetize those users' personal information via advertisements and marketing. Owing to these strong economic incentives, online services are becoming increasingly more adept at using new ways to collect personal information, while users lose more of their privacy. Here, the author investigates this "tussle" between online stakeholders.

1. D.D. Clark et al., "Tussles in Cyberspace: Defining Tomorrow's Internet," IEEE Trans. Networking, vol. 13, no. 3, 2005, pp. 462–475.

Index Terms:
Privacy,Computer security,Data privacy,Online services,Google,Internet,Social network services,content providers,online privacy,online stakeholders,online business models
Citation:
Vijay Erramilli, "The Tussle around Online Privacy," IEEE Internet Computing, vol. 16, no. 4, pp. 69-71, July-Aug. 2012, doi:10.1109/MIC.2012.92
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