This Article 
   
 Share 
   
 Bibliographic References 
   
 Add to: 
 
Digg
Furl
Spurl
Blink
Simpy
Google
Del.icio.us
Y!MyWeb
 
 Search 
   
When the Shift Hits the (Television) Fan: A Growing Opportunity for Companion Devices
September/October 2011 (vol. 15 no. 5)
pp. 83-86
ASCII Text
x 
 
Nitya Narasimhan, "When the Shift Hits the (Television) Fan: A Growing Opportunity for Companion Devices," IEEE Internet Computing, vol. 15, no. 5, pp. 83-86, September/October, 2011.
 
 
BibTex
x
 
@article{ 10.1109/MIC.2011.126,
author = {Nitya Narasimhan},
title = {When the Shift Hits the (Television) Fan: A Growing Opportunity for Companion Devices},
journal ={IEEE Internet Computing},
volume = {15},
number = {5},
issn = {1089-7801},
year = {2011},
pages = {83-86},
doi = {http://doi.ieeecomputersociety.org/10.1109/MIC.2011.126},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - MGZN
JO - IEEE Internet Computing
TI - When the Shift Hits the (Television) Fan: A Growing Opportunity for Companion Devices
IS - 5
SN - 1089-7801
SP83
EP86
EPD - 83-86
A1 - Nitya Narasimhan,
PY - 2011
KW - companion devices
KW - interactive television
KW - analytics
VL - 15
JA - IEEE Internet Computing
ER -
 
Nitya Narasimhan, Applied Research Center, Motorola Mobility

The television ecosystem faces growing attention and audience fragmentation thanks to an explosion of content sources and content consumption devices. In this article, the author looks at some of the interaction paradigms, viewer behaviors, and innovative social and dual-screen experiences that seek to disrupt or redefine the traditional models of audience measurement and content distribution, in an effort to address these challenges.

Index Terms:
companion devices, interactive television, analytics
Citation:
Nitya Narasimhan, "When the Shift Hits the (Television) Fan: A Growing Opportunity for Companion Devices," IEEE Internet Computing, vol. 15, no. 5, pp. 83-86, Sept.-Oct. 2011, doi:10.1109/MIC.2011.126
Usage of this product signifies your acceptance of the Terms of Use.