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When the Shift Hits the (Television) Fan: A Growing Opportunity for Companion Devices
September/October 2011 (vol. 15 no. 5)
pp. 83-86
Nitya Narasimhan, Applied Research Center, Motorola Mobility

The television ecosystem faces growing attention and audience fragmentation thanks to an explosion of content sources and content consumption devices. In this article, the author looks at some of the interaction paradigms, viewer behaviors, and innovative social and dual-screen experiences that seek to disrupt or redefine the traditional models of audience measurement and content distribution, in an effort to address these challenges.

Index Terms:
companion devices, interactive television, analytics
Citation:
Nitya Narasimhan, "When the Shift Hits the (Television) Fan: A Growing Opportunity for Companion Devices," IEEE Internet Computing, vol. 15, no. 5, pp. 83-86, Sept.-Oct. 2011, doi:10.1109/MIC.2011.126
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