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Issue No.05 - September/October (2011 vol.15)
pp: 83-86
Nitya Narasimhan , Applied Research Center, Motorola Mobility
<p>The television ecosystem faces growing attention and audience fragmentation thanks to an explosion of content sources and content consumption devices. In this article, the author looks at some of the interaction paradigms, viewer behaviors, and innovative social and dual-screen experiences that seek to disrupt or redefine the traditional models of audience measurement and content distribution, in an effort to address these challenges.</p>
companion devices, interactive television, analytics
Nitya Narasimhan, "When the Shift Hits the (Television) Fan: A Growing Opportunity for Companion Devices", IEEE Internet Computing, vol.15, no. 5, pp. 83-86, September/October 2011, doi:10.1109/MIC.2011.126
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