|
| This Article | ||
| ||
| Share | ||
| Bibliographic References | ||
| Add to: | ||
 Digg  Furl  Spurl  Blink  Simpy  Google  Del.icio.us  Y!MyWeb | ||
| Search | ||
| ||
Who Are You? The Trade-Off between Information Utility and Privacy
July/August 2008 (vol. 12 no. 4)
pp. 93-96
| ASCII Text | x | ||
| Jim Miller, "Who Are You? The Trade-Off between Information Utility and Privacy," IEEE Internet Computing, vol. 12, no. 4, pp. 93-96, July/August, 2008. | |||
| BibTex | x | ||
| @article{ 10.1109/MIC.2008.91, author = {Jim Miller}, title = {Who Are You? The Trade-Off between Information Utility and Privacy}, journal ={IEEE Internet Computing}, volume = {12}, number = {4}, issn = {1089-7801}, year = {2008}, pages = {93-96}, doi = {http://doi.ieeecomputersociety.org/10.1109/MIC.2008.91}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, } | |||
| RefWorks Procite/RefMan/Endnote | x | ||
| TY - MGZN JO - IEEE Internet Computing TI - Who Are You? The Trade-Off between Information Utility and Privacy IS - 4 SN - 1089-7801 SP93 EP96 EPD - 93-96 A1 - Jim Miller, PY - 2008 KW - online privacy KW - site authentication KW - privacy KW - personal information KW - contextual search KW - internet experience VL - 12 JA - IEEE Internet Computing ER - | |||
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MIC.2008.91
There's no doubt that personal information can be valuable to companies. People are willing to give up information about themselves not because they're stupid or because they're being tricked by evil corporations, but because it can sometimes be in their best interests to do so. From this perspective, the important questions are how users can provide or limit access to that information, what benefits they might receive in exchange for a bit of information, and how they perceive the value of those benefits.
Index Terms:
online privacy, site authentication, privacy, personal information, contextual search, internet experience
Citation:
Jim Miller, "Who Are You? The Trade-Off between Information Utility and Privacy," IEEE Internet Computing, vol. 12, no. 4, pp. 93-96, July-Aug. 2008, doi:10.1109/MIC.2008.91
Usage of this product signifies your acceptance of the Terms of Use.