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Will the Overseas Expansion of Facebook Succeed?
May/June 2008 (vol. 12 no. 3)
pp. 69-73
Yun Wan, University of Houston, Victoria
Vaishali Kumar, University of Houston, Victoria
Amina Bukhari, University of Houston, Victoria
Social networking sites (SNSs) are becoming mainstream and are spreading worldwide. Here, the authors review Facebook and Orkut, two major SNSs, and analyze a recent survey conducted among Indian and Pakistani Orkut users. They aim to investigate Orkut users' experiences with Facebook, which has a stronghold in the US and is expanding globally to compete with Orkut. The survey indicates that the conservative and anticommercial Indian and Pakistani cultures might be a major challenge for Facebook in competing with Orkut in these societies.

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Index Terms:
social networks, social networking sites, survey, culture, facebook, orkut
Citation:
Yun Wan, Vaishali Kumar, Amina Bukhari, "Will the Overseas Expansion of Facebook Succeed?," IEEE Internet Computing, vol. 12, no. 3, pp. 69-73, May-June 2008, doi:10.1109/MIC.2008.70
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