The Community for Technology Leaders
RSS Icon
Subscribe
Issue No.03 - May/June (2008 vol.12)
pp: 69-73
Yun Wan , University of Houston, Victoria
Vaishali Kumar , University of Houston, Victoria
Amina Bukhari , University of Houston, Victoria
ABSTRACT
Social networking sites (SNSs) are becoming mainstream and are spreading worldwide. Here, the authors review Facebook and Orkut, two major SNSs, and analyze a recent survey conducted among Indian and Pakistani Orkut users. They aim to investigate Orkut users' experiences with Facebook, which has a stronghold in the US and is expanding globally to compete with Orkut. The survey indicates that the conservative and anticommercial Indian and Pakistani cultures might be a major challenge for Facebook in competing with Orkut in these societies.
INDEX TERMS
social networks, social networking sites, survey, culture, facebook, orkut
CITATION
Yun Wan, Vaishali Kumar, Amina Bukhari, "Will the Overseas Expansion of Facebook Succeed?", IEEE Internet Computing, vol.12, no. 3, pp. 69-73, May/June 2008, doi:10.1109/MIC.2008.70
REFERENCES
1. D.M. Boyd and N.B. Ellison, "Social Network Sites: Definition, History, and Scholarship," J. Computer-Mediated Communication, vol. 13, no. 1, article 11, 2007; http://jcmc.indiana.edu/vol13/issue1boyd.ellison.html .
2. L.H. Donna, P.N. Thomas, and P. Marcos, "Building Consumer Trust Online," Comm. ACM, vol. 42, no. 4, 1999, pp. 80–85.
3. M.J. Salganik, P.S. Dodds, and D.J. Watts, "Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market," Science, vol. 311, no. 5762, 2006, pp. 854–856.
4. "Google's Social Networking Site in Trouble," The Times of India, 2006; http://timesofindia.indiatimes.com/articleshow 2136970.cms.
5. "Schoolgirl's Fake Profile Posted on Orkut," CyberMedia India Online Limited, 2007; http://www.ciol.com/content/news/2007107020704.asp .
6. T. O'Reilly, "The Social Network Operating System," O'Reilly Radar, 2007; http://radar.oreilly.com/archives/2007/10 the-social-network-operating-s.html.
7. K.-J. Lin, "Building Web 2.0," Computer, vol. 40, no. 5, 2007, pp. 101–102.
7 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool