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E-Commerce Technology: Back to a Prominent Future
January/February 2008 (vol. 12 no. 1)
pp. 60-65
Kwei-Jay Lin, University of California, Irvine
E-commerce is a big business with a growing market size and has been a major driving force in the IT industry for the past decade. Companies now need to provide online shopping or marketing Web presence to allow for direct customer connections. Here, the author reviews some primary e-commerce technologies, including auctions, negotiation, recommender systems, automated shopping, and trading. He also looks at how Web 2.0 provides new e-commerce opportunities.

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Index Terms:
e-commerce, online auctions, B2B, B2C, negotiation, recommender systems, automated shopping
Kwei-Jay Lin, "E-Commerce Technology: Back to a Prominent Future," IEEE Internet Computing, vol. 12, no. 1, pp. 60-65, Jan.-Feb. 2008, doi:10.1109/MIC.2008.10
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