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Issue No.02 - March/April (2007 vol.11)
pp: 65-71
Patricia Beatty , University of Alberta
Ian Reay , University of Alberta
Scott Dick , University of Alberta
James Miller , University of Alberta
ABSTRACT
To maintain user trust, e-commerce vendors have a strong incentive to protect customers' privacy. The authors examine whether this incentive translates into the adoption of the Platform for Privacy Preferences Project (P3P) in the ecommerce industry. They present the results from a Web crawl to illustrate P3P's current state of adoption among different Web sectors, and how it interacts with other privacy-enhancing technologies (PETs).
INDEX TERMS
e-commerce, P3P, privacy, Privacy Preferences Project, privacy-enhancing technologies, PETs
CITATION
Patricia Beatty, Ian Reay, Scott Dick, James Miller, "P3P Adoption on E-Commerce Web sites: A Survey and Analysis", IEEE Internet Computing, vol.11, no. 2, pp. 65-71, March/April 2007, doi:10.1109/MIC.2007.45
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