The Semantic Web is, without a doubt, gaining momentum in both industry and academia. Unfortunately, Semantic Web services -- annotating computational functionality rather than data -- are underrepresented. Most Semantic Web researchers dedicate their attention to annotating Web content stored in static documents or database-driven applications. Yet, annotating existing Web data won't make the original Semantic Web vision a reality. Instead, evidence shows that Semantic Web services are mandatory components of the Semantic Web, primarily because entities are more willing to expose functionality than data in business settings.