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How Web Site Decision Technology Affects Consumers
March/April 2002 (vol. 6 no. 2)
pp. 72-79

Using decision technology on a Web site to support alternative comparison increases satisfaction and the use of compensatory strategies among users but, surprisingly, does not affect their decision confidence or time performing tasks.

Citation:
Juli Jedetski, Leonard Adelman, Cedric Yeo, "How Web Site Decision Technology Affects Consumers," IEEE Internet Computing, vol. 6, no. 2, pp. 72-79, March-April 2002, doi:10.1109/4236.991446
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