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November/December 2001 (vol. 5 no. 6)
pp. 29-31

Personalization has been a hot topic for nearly a decade now, and many new products and advanced algorithms have emerged in that time. Several companies now sell tools such as "recommender systems," which take input about users and products and generate recommendations about which products the users will like best. At their best, recommenders can be wonderful tools for users, helping them sort through myriad items they could read, buy, or watch to select those few that are most valuable to them. The other edge of the sword is that recommender systems provide perfect tools for marketers and others to invade users' privacy. The November/December 2001 issue of IEEE Internet Computing presents four articles exploring the ways in which personalization is changing the way we interact with the Internet. The articles examine the current practice, ongoing research, and social implications of personalization.

Citation:
John Riedl, "Guest Editor's Introduction: Personalization and Privacy," IEEE Internet Computing, vol. 5, no. 6, pp. 29-31, Nov.-Dec. 2001, doi:10.1109/4236.968828
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