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E-Commerce Trust Metrics and Models
March/April 2000 (vol. 4 no. 2)
pp. 36-44

Traditional models of trust between vendors and buyers fall short of requirements for an electronic marketplace, where anonymous transactions cross territorial and legal boundaries as well as traditional value-chain structures. Alternative quantifications of trust may offer better evaluations of transaction risk in this environment.

Citation:
Daniel W. Manchala, "E-Commerce Trust Metrics and Models," IEEE Internet Computing, vol. 4, no. 2, pp. 36-44, March-April 2000, doi:10.1109/4236.832944
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