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Issue No.02 - March/April (2000 vol.4)
pp: 36-44
<p>Traditional models of trust between vendors and buyers fall short of requirements for an electronic marketplace, where anonymous transactions cross territorial and legal boundaries as well as traditional value-chain structures. Alternative quantifications of trust may offer better evaluations of transaction risk in this environment.</p>
Daniel W. Manchala, "E-Commerce Trust Metrics and Models", IEEE Internet Computing, vol.4, no. 2, pp. 36-44, March/April 2000, doi:10.1109/4236.832944
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