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Click Fraud and the Adverse Effects of Competition
November/December 2011 (vol. 26 no. 6)
pp. 31-39
Xiarong Li, Chinese Academy of Sciences
Daniel D. Zeng, University of Arizona and Chinese Academy of Sciences
Yong Liu, University of Arizona
Yanwu Yang, Chinese Academy of Sciences

Modeling click fraud as a competitive strategy illustrates the motivations behind publisher behaviors and shows how it evolves and harms market efficiency.

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Index Terms:
intelligent systems, social and economic computing, click fraud
Citation:
Xiarong Li, Daniel D. Zeng, Yong Liu, Yanwu Yang, "Click Fraud and the Adverse Effects of Competition," IEEE Intelligent Systems, vol. 26, no. 6, pp. 31-39, Nov.-Dec. 2011, doi:10.1109/MIS.2011.77
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