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Issue No.06 - November/December (2011 vol.26)
pp: 31-39
Daniel D. Zeng , University of Arizona and Chinese Academy of Sciences
Xiarong Li , Chinese Academy of Sciences
Yanwu Yang , Chinese Academy of Sciences
<p>Modeling click fraud as a competitive strategy illustrates the motivations behind publisher behaviors and shows how it evolves and harms market efficiency.</p>
intelligent systems, social and economic computing, click fraud
Daniel D. Zeng, Xiarong Li, Yanwu Yang, "Click Fraud and the Adverse Effects of Competition", IEEE Intelligent Systems, vol.26, no. 6, pp. 31-39, November/December 2011, doi:10.1109/MIS.2011.77
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