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Franchise Experts
September/October 2011 (vol. 26 no. 5)
pp. 72-77
Robert R. Hoffman, Institute for Human and Machine Cognition
David Ziebell, Electric Power Research Institute
Paul J. Feltovich, Institute for Human and Machine Cognition
Brian M. Moon, Perigean Technologies
Steven M. Fiore, University of Central Florida

When expert systems as a field or paradigm was morphing into intelligent systems, it was recognized that cognitive task analysis was critical in the design of new technologies. Furthermore, as a part of cognitive task analysis, it is crucial to conduct some form of proficiency scale to identify the experts whose knowledge and skill might be revealed and specified in the creation of reasoning and knowledge-based systems. This article advances the claim that identifying and studying franchise experts—individuals whose performance surpasses that of their best teammates and whose presence and contributions are identified with the spirit of the organization—can contribute to the design of intelligent systems. Of further interest is the possibility that the knowledge elicited from such experts might be invaluable for attempts at accelerated learning. Erratum: The name of the fourth author was misspelled in the published version of "Franchise Experts" (IEEE Intelligent Systems, Sept./Oct. 2011, pp. 72-77, doi:10.1109/MIS.2011.85). That author's name is Steven M. Fiore, not Steven F. Fiore.

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Index Terms:
intelligent systems, human-computer interaction, franchise experts, accelerated learning, mentoring, knowledge-based organizations
Citation:
Robert R. Hoffman, David Ziebell, Paul J. Feltovich, Brian M. Moon, Steven M. Fiore, "Franchise Experts," IEEE Intelligent Systems, vol. 26, no. 5, pp. 72-77, Sept.-Oct. 2011, doi:10.1109/MIS.2011.85
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