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Trends & Controversies
January/February 2010 (vol. 25 no. 1)
pp. 68-83
Hsinchun Chen, University of Arizona

In the last few years, Web intelligence, Web analytics, Web 2.0, and user-generated content have begun to usher in a new and exciting era of research on business intelligence. An immense amount of company, industry, product, and customer information can be gathered from the Web and organized and visualized through various knowledge-mapping, Web portal, and multilingual retrieval techniques. Additionally, user-generated content from online social media provides a large volume of timely feedback and opinions from a diverse customer population. These Trends & Controversies articles explore how enterprises can use Web 2.0 technologies and content to make better business decisions.

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Index Terms:
Trends & Controversies, business intelligence, market intelligence, Business Intelligence 2.0, Web analytics, information extraction, topic identification, opinion mining, time-series analysis
Hsinchun Chen, "Trends & Controversies," IEEE Intelligent Systems, vol. 25, no. 1, pp. 68-83, Jan.-Feb. 2010, doi:10.1109/MIS.2010.27
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