The Community for Technology Leaders
RSS Icon
Subscribe
Issue No.04 - July/August (2008 vol.23)
pp: 28-35
Peggy Wu , Smart Information Flow Technologies
Harry B. Funk , Smart Information Flow Technologies
ABSTRACT
A central source of cultural differences is the communication of politeness, which can powerfully affect perception and behavior. Our computational adaptation of a universal theory of human politeness (from Brown and Levinson, 1987) combines culture-specific aspects of social context to generate expectations, score, interpret and recommend polite and impolite behaviors. Tests show this approach could reduce software development costs and increase an intelligent agent's behavior repertoire through the incorporation of modular, cross-cultural etiquette libraries.
INDEX TERMS
culture modeling, social interaction, politeness, etiquette, power, familiarity, imposition, urgency
CITATION
Peggy Wu, Harry B. Funk, "A Computational Approach to Etiquette: Operationalizing Brown and Levinson's Politeness Model", IEEE Intelligent Systems, vol.23, no. 4, pp. 28-35, July/August 2008, doi:10.1109/MIS.2008.55
REFERENCES
1. D. Dennet, The Intentional Stance, MIT Press, 1989.
2. G. Hofstede, Culture's Consequences, 2nd ed., Sage Publications, 2001.
3. R.E. Nisbett, The Geography of Thought: How Asians and Westerners Think Differently …and Why, Free Press, 2003.
4. M.J. Gelfand and J.M. Brett, eds., Handbook of Negotiation: Theoretical Advances and Cultural Perspectives, Stanford Univ. Press, 2004.
5. P. Brown and S. Levinson, Politeness: Some Universals in Language Usage, Cambridge Univ. Press, 1987.
6. E. Goffman, Interaction Ritual: Essays on Face-to-Face Behavior, Doubleday, 1967, pp. 5–9.
7. C. Miller et al., "A Computational Approach to Etiquette and Politeness: An 'Etiquette Engine' for Cultural Interaction Training," Proc. Behavior Representation in Modeling and Simulation Conf. (BRIMS), Simulation Interoperability Standards Org., 2007, paper 45.
8. J. Cassell and T. Bickmore, "Negotiated Collusion: Modeling Social Language and Its Relationship Effects in Intelligent Agents," User Modeling and User-Adapted Interaction, vol. 13, no. 1, 2003, pp. 89–132.
9. L. Johnson and P. Rizzo, "Politeness in Tutoring Dialogs: 'Run the Factory, That's What I'd Do,'" Intelligent Tutoring Systems, LNCS 3220, Springer, 2004, pp. 67–76.
10. W.L. Johnson, H. Vilhjalmsson, and M. Marsella, "Serious Games for Language Learning: How Much Game, How Much AI?" Proc. 12th Int'l Conf. Artificial Intelligence in Education, IOS Press, 2005, pp. 306–313.
21 ms
(Ver 2.0)

Marketing Automation Platform Marketing Automation Tool