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Predicting Customer Behavior in Telecommunications
March/April 2004 (vol. 19 no. 2)
pp. 50-58
Lian Yan, Aureon Biosciences
Richard H. Wolniewicz, Flatirons Computing
Robert Dodier, Independent Researcher

Predicting customer behavior helps service providers build customer loyalty and maximize profitability. For the success of a project, data preparation is often a critical part of the predictive algorithm.

Index Terms:
customer behavior prediction, data preparation, data cleaning, data reduction, data representation, decision network, ROC curve, imbalanced data, calibration
Citation:
Lian Yan, Richard H. Wolniewicz, Robert Dodier, "Predicting Customer Behavior in Telecommunications," IEEE Intelligent Systems, vol. 19, no. 2, pp. 50-58, March-April 2004, doi:10.1109/MIS.2004.1274911
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