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Issue No.02 - March/April (2004 vol.19)
pp: 50-58
Lian Yan , Aureon Biosciences
Richard H. Wolniewicz , Flatirons Computing
Robert Dodier , Independent Researcher
ABSTRACT
<p>Predicting customer behavior helps service providers build customer loyalty and maximize profitability. For the success of a project, data preparation is often a critical part of the predictive algorithm.</p>
INDEX TERMS
customer behavior prediction, data preparation, data cleaning, data reduction, data representation, decision network, ROC curve, imbalanced data, calibration
CITATION
Lian Yan, Richard H. Wolniewicz, Robert Dodier, "Predicting Customer Behavior in Telecommunications", IEEE Intelligent Systems, vol.19, no. 2, pp. 50-58, March/April 2004, doi:10.1109/MIS.2004.1274911
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