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Issue No.06 - November/December (2002 vol.17)
pp: 34-43
ABSTRACT
<p>The Web-based personalization system proposed here uses both collaborative filtering and Web usage mining to give online shoppers the personalized recommendations they need to purchase products in more intelligently.</p>
INDEX TERMS
business-to-consumer, collaborative filtering, data mining, e-commerce, personalization, recommender system, Web usage mining
CITATION
Sung Ho Ha, "Helping Online Customers Decide through Web Personalization", IEEE Intelligent Systems, vol.17, no. 6, pp. 34-43, November/December 2002, doi:10.1109/MIS.2002.1134360
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