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Online Customized Index Synthesis in Commercial Web Sites
November/December 2002 (vol. 17 no. 6)
pp. 20-26

Assisting the users with a variety of interests during site navigation and making them aware of the information architecture can increase a Web site's usability. It is important that a visitor is able to achieve the Web site's commercial objective. Today's Web sites are not always intelligent enough to assist a user in achieving this objective. This article models the user's interest based on the past users' navigation pattern and the individual user's within-session page request pattern. On the basis of these models, the authors propose an algorithm that generates a set of most relevant links (index) to be displayed on each requested page.

Index Terms:
Web site personalization, Web usage mining, Markov decision process, customized index algorithm.
Citation:
Mamata Jenamani, Pratap K.J. Mohapatra, Sujoy Ghose, "Online Customized Index Synthesis in Commercial Web Sites," IEEE Intelligent Systems, vol. 17, no. 6, pp. 20-26, Nov.-Dec. 2002, doi:10.1109/MIS.2002.1134358
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