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Fixing Internet Advertising: What Would Donald Draper Do?
November/December 2010 (vol. 12 no. 6)
pp. 88

What advice would Don have for the mostly ignored and generally ill-fated Internet advertising ventures of today? For starters, be blunt.

Index Terms:
Internet computing, advertising online, website usability
Citation:
Charles Day, "Fixing Internet Advertising: What Would Donald Draper Do?," Computing in Science and Engineering, vol. 12, no. 6, pp. 88, Nov.-Dec. 2010, doi:10.1109/MCSE.2010.130
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