Issue No.07 - July (2013 vol.46)
Paul Witman , California Lutheran University
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2013.247
Social media, with their low direct costs and enormous reach, enable nonprofit entities like the American Red Cross and Kiva to better accomplish their missions and improve the lives of millions of people worldwide.
Social factors, Social network services, Economics, Ethical aspects, Globalization, Kiva, social computing, microfinance, American Red Cross
Paul Witman, "Social Media for Social Value", Computer, vol.46, no. 7, pp. 82-85, July 2013, doi:10.1109/MC.2013.247