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Issue No.11 - Nov. (2012 vol.45)
pp: 70-78
Jason Dedrick , Syracuse University
Jian Tang , Syracuse University
Kenneth L. Kraemer , University of California, Irvine
Multinational corporations seeking access to China's burgeoning consumer markets and human resources are establishing R&D centers in the country and developing ways to thread a path through its complex innovation policies.
China, Industries, Consumer behavior, Behavioral science, Human resources, Cultural differences, Marketing and sales, Consumer products, innovation policy, multinational corporations, MNCs, global R&D strategies, intellectual property, information industries, technology standards
Jason Dedrick, Jian Tang, Kenneth L. Kraemer, "China's Indigenous Innovation Policy: Impact on Multi-national R&D", Computer, vol.45, no. 11, pp. 70-78, Nov. 2012, doi:10.1109/MC.2012.187
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