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Advertising on Public Display Networks
May 2012 (vol. 45 no. 5)
pp. 50-56
Florian Alt, University of Stuttgart, Germany
Jörg Müller, Telekom Innovation Laboratories, Germany
Albrecht Schmidt, University of Stuttgart, Stuttgart
For advertising-based public display networks to become truly pervasive, they must provide a tangible social benefit and be engaging without being obtrusive, blending advertisements with informative content.

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Index Terms:
public displays, pervasive and ubiquitous computing, open display networks, digital signage
Florian Alt, Jörg Müller, Albrecht Schmidt, "Advertising on Public Display Networks," Computer, vol. 45, no. 5, pp. 50-56, May 2012, doi:10.1109/MC.2012.150
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