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Issue No.05 - May (2012 vol.45)
pp: 50-56
Florian Alt , University of Stuttgart, Germany
Jörg Müller , Telekom Innovation Laboratories, Germany
Albrecht Schmidt , University of Stuttgart, Stuttgart
ABSTRACT
For advertising-based public display networks to become truly pervasive, they must provide a tangible social benefit and be engaging without being obtrusive, blending advertisements with informative content.
INDEX TERMS
public displays, pervasive and ubiquitous computing, open display networks, digital signage
CITATION
Florian Alt, Jörg Müller, Albrecht Schmidt, "Advertising on Public Display Networks", Computer, vol.45, no. 5, pp. 50-56, May 2012, doi:10.1109/MC.2012.150
REFERENCES
1. A. Schmidt, M. Langheinrich, and K. Kersting, “Perception Beyond the Here and Now,” Computer, Feb. 2011, pp. 86-88.
2. J. Müller, F. Alt, and D. Michelis eds., Pervasive Advertising, Springer, 2011.
3. L. Story, “Anywhere the Eye Can See, It's Likely to See an Ad,” The New York Times,15 Jan. 2007.
4. P. Burgoyne, “São Paulo: The City That Said No to Advertising,” Bloomberg Businessweek,18 June 2007.
5. D. Michelis, and J. Müller, “The Audience Funnel: Observations of Gesture-Based Interaction with Multiple Large Displays in a City Center,” Int'l J. Human-Computer Interaction, June 2011, pp. 562-579.
6. J. Müller et al., “Requirements and Design Space for Interactive Public Displays,” Proc. 18th Int'l Conf. Multimedia (MM 10), ACM, 2010, pp. 1285-1294.
7. J. Müller et al., “Display Blindness: The Effect of Expectations on Attention towards Digital Signage,” Proc. 7th Int'l Conf. Pervasive Computing (Pervasive 09), LNCS 5538, Springer, 2009, pp. 1-8.
8. J. Müller et al., “Looking Glass: A Field Study on Noticing Interactivity of a Shop Window,” to appear in Proc. Conf. Human Factors in Computing Systems (CHI 12), ACM, 2012; http://joergmueller.infolookingglass.
9. E. Goffman, The Presentation of Self in Everyday Life, Anchor Books, 1959.
10. F. Alt et al., “Designing Shared Public Display Networks—Implications from Today's Paper-Based Notice Areas,” Proc. 9th Int'l Conf. Pervasive Computing (Pervasive 11), LNCS 6696, Springer, 2011, pp. 258-275.
11. B. Begole, Ubiquitous Computing for Business: Find New Markets, Create Better Businesses, and Reach Customers Around the World 24-7-365, FT Press. 2011.
12. M. Weiser and J.S. Brown, “The Coming Age of Calm Technology,” Beyond Calculation: The Next Fifty Years of Computing, P.J. Denning, and R.M. Metcalfe eds., Copernicus, 1998, pp. 75-85.
13. Y. Rogers, “Moving on from Weiser's Vision of Calm Computing: Engaging UbiComp Experiences,” Proc. 8th Int'l Conf. Ubiquitous Computing (UbiComp 06), LNCS 4206, Springer, 2006, pp. 404-421.
14. B.J. Fogg, , Persuasive Technology: Using Computers to Change What We Think and Do, Morgan Kaufmann, 2002.
15. M. ten Koppel et al., “Chained Displays: Configurations of Public Displays Can Be Used to Influence Actor-, Audience-, and Passerby Behavior,” to appear in Proc. Conf. Human Factors in Computing Systems (CHI 12), ACM, 2012; www.http://joergmueller.infochaineddisplays .
16. F. Alt et al., “Digifieds: Insights into Deploying Digital Public Notice Areas in the Wild,” Proc. 10th Int'l Conf. Mobile and Ubiquitous Multimedia (MUM 11), ACM, 2011, pp. 165-174.
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