Issue No.07 - July (2011 vol.44)
Shyong (Tony) K. Lam , University of Minnesota
John Riedl , University of Minnesota
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2011.211
Role-playing gamers take on the behavior they think appropriate for the "body" they inhabit in a virtual environment.
Social computing, MMORPGs, Virtual worlds, Online behavior, massively multiplayer online role-playing games
Shyong (Tony) K. Lam, John Riedl, "Expressing My Inner Gnome: Appearance and Behavior in Virtual Worlds", Computer, vol.44, no. 7, pp. 103-105, July 2011, doi:10.1109/MC.2011.211