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How Computing Will Change the Face of Retail
April 2011 (vol. 44 no. 4)
pp. 84-87
Pervasive computing platforms present a major new opportunity for retailers to lower costs and build a deeper relationship with customers.
Index Terms:
ubiquitous computing,customer relationship management,retailing,customer relationship,pervasive computing platforms,retailing,Marketing and sales,Computers,Prototypes,RFID tags,Tagging,Augmented interaction,Invisible computing,RFID tagging,Digital signage,Self-sensing systems
Citation:
"How Computing Will Change the Face of Retail," Computer, vol. 44, no. 4, pp. 84-87, April 2011, doi:10.1109/MC.2011.112
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